EDUCATION

UNIVERSITY OF THE ARTS LONDON,
BACHELOR'S IN DESIGN FOR ART DIRECTION

September 2023 - July 2026
First-class honoursDEGREE IN: 

Art Direction
Design Principles
Media Exploration
Locating Practice: Design for Art Direction
Contextual and Theoretical Studies
Design Production
Professional Practice
Major Project: Dissertation
Industry Practice


At UAL Design for Art Direction, I developed skills in visual communication, art direction, and design production, alongside a strong understanding of media and contemporary visual culture. I combine creative concept development with critical and theoretical thinking to produce cohesive visual outcomes.





DIGITAL MARKETING STRATEGY
ONLINE HARVARD BUSINESS SCHOOL

December 2025 - April 2026
Built digital marketing strategy expertise through coursework in customer segmentation, digital channel optimisation, and brand positioning, applying consumer behaviour and ROI analysis across integrated campaigns (Lancôme, Mastercard) to generate data-informed recommendations.
Skills in: 

digital strategy development, 

customer segmentation, 

campaign and performance analytics, 




FINANCE & QUANTITATIVE MODELLING
ONLINE UNIVERSITY OF PENNSYLVANIA

December 2025 - present
Developed quantitative analysis capability through financial analysis, spreadsheet modelling, and regression techniques, applying predictive and performance modelling to financial and operational data to strengthen strategic planning and integrate quantitative insight into creative marketing strategy.
Skills in: 
quantitative modelling, 

financial data interpretation, 

predictive analytics









WORK EXPRIENCE





JUNIOR EVENT COORDINATOR
Brand New, Warsaw

January 2020 – Present
  • Contributed to the development and execution of event marketing strategies for global brands, including Lancôme, Santander Bank, and Polish Television Polsat, translating client objectives and audience profiles into targeted positioning for corporate and private events.

  • Evaluated guest experience during live events by collecting and analysing qualitative feedback on-site, producing actionable insights to enhance audience satisfaction and inform future event strategy.





Skills in: 

strategic planning, 

conceptual/creative briefing, 

cross-functional collaboration


MARKETING ASSISTANT
No Limits Warsaw

January 2022 - present



  • Applied visual storytelling, through creative research, in experiential marketing projects for LVMH Beauty & Cosmetics and L'Oréal Group, supporting the design of physical brand spaces and analysing consumer interactions across Sephora and Douglas to evaluate the most effective formats using CAC metrics.

  • Generated Gen-Z and young consumer insights by collecting and analysing qualitative feedback from in-store brand experiences, leading to a deeper understanding of consumer behaviour and more effective experience targeting.




Skills in: 

luxury and wellness brand marketing, 

experiential marketing performance analysis, 

GenZ client research and audience targeting 





VICE PRESIDENT
Art Business Society London

September 2023 - present






  • Launched and scaled an innovative student society through collaborative leadership, targeted audience strategy, and alignment of marketing with financial planning, resulting in rapid growth of 1,000 members within the first year and the acquisition of external investment and competitive grant funding. 

  • Built high-profile institutional partnerships with Christie’s and Sotheby’s by organising multiple auctions at UAL, leading to prominent art sales and increased support for emerging young artists with a budget exceeding £ 3,000 in sales. 






Skills in: 

strategic thinking, 

collaborative leadership, 

data-informed decision making






    EVENT MARKETING ASSISTANT
    Toyota Central Europe

    November 2025 - February 2026







    • Translated financial and marketing data into strategic conference presentations focused on R&D and audience segmentation, while analysing event performance through quantitative metrics and qualitative feedback to deliver optimisation recommendations supporting brand positioning and future growth.

    • Supported event marketing execution for Toyota Central Europe, contributing to the promotion of 15 corporate conferences and engaging approximately 6,000 clients and stakeholders in social media. 







    Skills in:

     data-driven marketing analysis, 

    audience targeting, 

    performance evaluation
    MARKETING INTERN
    Industrial Design Institute

    July 2025 - October 2025
     


    • Managed the national “Dobry Wzór” design contest’s marketing, graphic design, content release, and a data-driven social media strategy based on media interaction analysis. Focused on Instagram, Facebook, and LinkedIn reposting, achieved accurate audience targeting and effective campaign execution, reaching over 150 000 views per post. 

    • Expanded the contest’s national reach by coordinating with sponsors and institutional partners, including the Polish Bank, LOT Polish Airlines, and Vogue, achieving multi-channel media exposure and increased brand recognition across Poland (with over £ 30,000 in grants).






    Skills in: 

    digital platform management, 

    marketing strategy execution based on 
    quantitative data and interaction analysis
    FINE ARTS INTERN
    Desa Unicum Warsaw

    July 2024 - October 2024
    • Integrated trend research and market analysis into media communication by producing newsletter highlights and trend forecasts for Desa Magazine, informed by B2C and C2B marketing research in direct art sales and high-profile auctions, resulting in higher audience engagement and increased sales.

    • Delivered art auction catalogue production through editorial copywriting and applied visual literacy, strengthening the market positioning and contextual value of artworks within the auction environment, contributing to 2 million PLN made in one auction. 











    Skills in: 

    client insight analysis, 

    B2C luxury market research, 

    media curation